Haupt Lakrits was founded by Christian Haupt, who was traditionally an entrepreneur in the online sector, with gaming being the main focus. He was a liquorice and chocolate enthusiasts for a long time and in 2012 Christian had plans to start manufacturing chocolate. After a trip to Iceland, he changed his direction to focus on liquorice.
The company launched its first products, CHOK and KRISP, in 2014 at the Swedish Liquorice Festival. They were a hit, even though their packaging wasn’t delivered on time, and they had to stay up all night to make a solution.. Since their debut, it has gone from strength to strength, focusing on diverging from the regular flavour palette of liquorice to a somewhat adult direction.
Liquorice and salmiak cream surrounded by salmiak liquorice and salmiak… SVENSKJÄVLAR! (I won’t translate that) You’ll need to love salt for this one.
Liquorice with banana and caramel? Yes, please… Banana Nostalgia.
Sweet liquorice covered in dulce de leche chocolate, and a hint of smoked sea salt. Oh yum.. F***ing Fabulous.
Or the craziest. The world’s spiciest liquorice with the world’s hottest chilli? You betcha. Heta Svenskjävlar! (Another one not to translate)
Whether you are scared or delighted with these, there are some flavours for everyone, even if you’re not the biggest fan of liquorice, promise!
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